The potion-bottle mark applied across the physical touchpoints that carry the brand off screen, from the studio's own stationery to a client welcome gift.
Six named tones documented in the Email Elixir 2025 styleguide, each carrying its own short rationale in the brandbook itself.
An elegant, handwritten feel that evokes the crafted, boutique touch behind every email. The human element in a world of automation.
Clean, calm, and effortlessly modern, keeping strategy and storytelling readable and grounded.
On this page, Meow Script stands in for Olivea and Space Grotesk for Haurora Regular, matching the boutique, handwritten warmth documented in the styleguide.
Three spreads pulled directly from Email Elixir's brand styleguide, the source for every colour and font named on this page.
The guideline's cover: a leafy background with the potion-bottle-and-envelope mark, Tailored emails, magical results.
The documented palette, Black Wash through Star Shine, shown over a leafy background.
The fonts page: Olivea's handwritten script over a wax-seal envelope photo, paired with Haurora Regular.
A site built to be the first proof point, before a single pitch was made.
The identity was built out in Figma and developed in Webflow, with the animated logo, a Calendly-integrated booking flow, and bilingual Dutch and English support via a translate toggle, backed by SEO, page-speed, analytics, and ad-pixel tracking.
A specialist studio, not a broad-service shop, built around depth over breadth.
A boutique retention studio writing Klaviyo email and SMS flows for e-commerce brands. Every decision had to answer whether it looked like it was made by someone who actually knows what makes an inbox convert.
The category is crowded with generalists treating email as one line item among many. Email Elixir was positioned as a specialist studio, with the site built as a trust engine: testimonials, low-friction call-booking, and a clear FAQ.
An animated logo and subtle motion calibrated to feel premium without tipping into gimmicky. Olivea, an elegant handwritten display face, carries the human element in a world of automation, set against Haurora's clean, calm body copy.
"It's the human element in a world of automation."
Email Elixir couldn't sell "tailored emails, magical results" from behind a brand that looked like everyone else's.
The identity and the site had to be the first proof point: evidence, before a single pitch was made, that this is a studio that understands exactly what makes an inbox convert.