The Baliwithflow mark carried off screen, from the studio door to the bag it travels in.
Studio Signage
Tote Bag
Business Cards
The Palette
Colour, straight from the brandbook.
Six named tones documented in the BaliwithFlow 2025 styleguide, from Dark Hunter Green through to Sunshine Surprise.
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Dark Hunter Green
A deep, grounding green inspired by Bali's forests and temple stones.
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Greenbelt
Lush and earthy, evoking vitality and the island's vibrant nature.
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Malibu Dune
A warm, sandy neutral reflecting soft coastlines and serene landscapes.
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Vanilla White
Creamy and calm, bringing lightness and flow to every touchpoint.
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Gram's Hair
Airy and fresh, a whisper of mist and early morning stillness.
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Sunshine Surprise
Bright and joyful, echoing sunrise moments and playful spontaneity.
Typography
The typefaces documented in the brandbook.
Typeface
Open Sauce Sans
A modern, humanist typeface with soft curves and balanced structure, used across headings and body copy alike.
Hierarchy
Bold, Medium, Regular
The single family carries the whole system, calm, clear, and made to flow across digital and print.
On this page, Fraunces and Space Grotesk stand in for Open Sauce Sans, keeping the portfolio's own type system consistent across every case study.
The Brandbook
Straight from the guidelines document.
Three spreads pulled directly from Baliwithflow's brand styleguide, the source for every colour and font named on this page.
Cover
The guideline's cover: a misty jungle canopy at dawn, Baliwithflow, where the real Bali begins, Styleguide 2025.
Colour Palette
The documented palette, Dark Hunter Green through Sunshine Surprise, shown over a Balinese temple photo.
Typography
The fonts page: Open Sauce Sans, shown at full type scale against a temple archway photo.
Brought to Life
A platform that had to hold three offers and still feel handled by one person.
This positioning was carried into a Figma-to-Webflow build with neurodesign and animation applied to the conversion path, plus CRM and payment automation connecting the guide, day trips, and high-ticket inquiries into one system, and a foundational SEO and tracking setup.
The Thinking
One deliberate path, not three competing funnels.
Brief
Three offers, one brand.
Founded by Flora, a long-time Bali local, selling a self-guided PDF guide, curated day trips, and high-ticket VIP vacations. The challenge was making the cheapest and priciest offers live under one brand without either undercutting the other's credibility.
Strategy
Built to hold a pivot.
Persona research across luxury travellers, digital nomads, and eco-conscious couples shaped one customer journey holding all three price tiers. When Flora's business evolved mid-engagement to include small-group escapes, the architecture simply extended.
Creative Direction
Quiet luxury with soul.
Calm, authentic, grounded in nature, avoiding both budget-travel cliché and cold corporate luxury. Dark Hunter Green and Greenbelt anchor the palette, and tone of voice treats a €40 guide and a €15,000 trip as two doors into the same considered world.
"Travel becomes more than movement. It becomes awakening."
Company Description, BaliwithFlow Styleguide
The Takeaway
BaliwithFlow needed a brand strategy that could hold three different products, and, as it turned out, a live pivot, without ever feeling like a patchwork.
Starting from persona work and positioning instead of screens is what made that possible.
